Sandburg introduces new Chargers athletics logo
GALESBURG — As the Sandburg Chargers gear up for a new season, they have a new look to go with it.
Sandburg recently completed a college-wide brand revitalization, which includes a refreshed logo for Chargers athletics. The new logo retains the college's navy blue and deep red colors, and it takes on a simplified version of the previous logo, which featured a knight riding a rearing horse.
The updated logo showcases a charging horse from the neck up, with "SANDBURG" in deep red and "CHARGERS" in navy blue to the left of the horse's mane. The revamped branding also includes sport-specific logos for each Chargers program.
The new Chargers logo purposely closely resembles the new primary logo for the college — which features the same horse silhouette with "SANDBURG" in deep red underneath — to bridge the perceived student gap between academics and athletics, creating a more inclusive identity for the entire Sandburg community.
Also among the brand makeover is a simplified way to refer to the college and its teams. The preferred use is "Sandburg" or "Sandburg Chargers" instead of "Carl Sandburg College," "Carl Sandburg Chargers" or the antiquated "CSC." While Carl Sandburg College remains the institution's official name, the idea behind the change was to make the college's brand more distinct and recognizable while referring to it with already-used vernacular.
"Our student-athletes and coaches are excited to be the ones to introduce this new era of Sandburg athletics as we begin another season," said Daniella Irle, dean of student engagement/athletic director. "I love that this rebrand really ties our athletic and academic sides together because it reflects that we're all part of the same team, and it represents that our student-athletes strive to be successful Chargers on the field and academically."
Sandburg partnered with Surface 51 to lead the brand revitalization. The Champaign-based company collaborated with Sandburg Marketing and led in-depth focus groups to gather input from students, administration and faculty as it developed the new brand.
Chargers fans can expect to see the new branding materials put in place as the rollout continues.
NEW SANDBURG CHARGERS ATHLETIC LOGO
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